Boston After School & Beyond

Brand Identity | Illustration | Iconography

The Ask: Boston After School & Beyond is a nonprofit that partners with after-school programs to expand learning and skill development opportunities for students. It provides many tools and resources for these after-school programs to ensure every child in Boston has the opportunity to develop to his or her full potential. With the launch of two new initiatives, the nonprofit is looking to develop a look and feel for the iconography used on its online portals.

Skill Badges
Skill badges are used to measure and validate students’ skill growth. Each badge has a uniform set of skill-based criteria students must meet to earn one. I designed the four main badges and the digital icons that served as milestones on their digital platform. The badges are also produced as physical pins that students receive when they’ve earned the badges.

PRISM
PRISM, Program Report for Improvement and System Measurement, is a data report that summarizes the measurements of students’ improvements. I created a new logo for the report, which is inspired by the ACT skill flower that was used as a visual icon to represent all of the key skills they’re examining. The logo represents how PRISM is taking a deeper look into these skills through the use of data analysis. To compliment the logo, I also developed a set of iconography used as part of the report.