Digging In with Dr. Kellyann

Brand Identity | Social Content | Motion Graphics | Art Direction

The Ask
Dr. Kellyann is a celebrity nutritionist and NYT bestseller who is known for her expertise in gut health and her transformative wellness products, such as bone broth. While she has traditionally been connecting with her audience through TV appearances on shows like Good Morning America and Dr. Oz, the client is looking to grow her audience through modern media.

Digging In with Dr. Kellyann
We launched and produced an original podcast and video series that allows Dr. Kellyann to dissect health and wellness trends that we are all curious about. When looking at her competitors’ content, there’s often a lack of personality behind the dense health information shared. Inspired by Dr. Kellyann’s playful personality, I developed a brand identity that is dynamic and modern without losing her qualifications as an expert. It was also important to us to deliver educational content in ways that are easy to understand for everyone through visuals and copy. Each 15-minute episode is served as our long-form content in which we then create numerous short-form content out of like Tiktoks, IG Reels, infographics, and more.

Tiktok
As a part of the initiative to grow Dr. Kellyann’s audience, we launched her Tiktok account in 2021. In less than a year, we created several viral videos and grew her following from zero to over 350k. The look & feel for these videos is far less branded than ones from her podcast. We’ve found that using a lot of the in-app features to create these videos results in products that come across as more native and authentic to the platform.

Infographics
Outside of Digging In, Dr. Kellyann regularly puts up articles on her blog sharing health tips with her readers. We often turn these articles into digestible infographics as another stream of social content on her Instagram.